Anyone asking why Ortho Incentives was created would be told, “My father got new business cards.” I came home for the Fourth of July and saw my dad’s
new business cards. They were beautiful. So why was I so upset? Because my dear father had no idea what I did for a living. He knew that I was
“in incentives”, but he did not know what I actually did day-to-day. When I finished telling him about the services* I provided to corporate clients,
he was intrigued. I then started brainstorming with him about how these services could benefit his orthodontic practice.
Because I had worked for him through high school and college, I understood the challenges that he faced when marketing his practice.
These challenges, surprisingly, were not dissimilar from those encountered by those corporate clients with whom I was currently dealing.
Surprised that there were no incentive companies servicing the dental industry, I discovered I had an idea for a new business opportunity and
Ortho Incentives was born.
