Marketing and Incentive Solutions for Orthodontic Practices

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Patient Incentives

Today’s kids are extremely web savvy and spend a great deal of time online. Taking this into consideration, wouldn’t it make sense to offer an incentive program that is web-based? We can do just that! To get you started, we will work with you to assign point values for those positive behaviors that you would like to encourage. These activities may include:
  • Arriving to all appointments on time
  • Wearing removable appliances properly
  • Practicing good oral hygiene
As your patients exhibit these behaviors, they will earn points in their account that they can track on-line. Once patients complete their treatment, they can redeem their points for merchandise awards.

Awards

A patient is eligible to redeem their points...
Now what? You have two options:
Spend valuable time running from store to store OR use Ortho Incentive’s OrthoAwards. Using OrthoAwards, your patients can surf through an on-line catalog offering a wide range of items where they can redeem their points instantly. Want control over what is offered? No problem! We can customize a page for your website, displaying only the items that you wish to showcase. The merchandise can be shipped to your office, allowing you to personally present the award to your patient or it can be shipped directly to their home.

Reporting

Our system is set up to allow you to easily see your patients’ performance. Most importantly, you will be able to determine for which behaviors points are deposited and how that impacts your bottom line. Additionally, all redemption information is real-time, so you can see in an instant who has redeemed their points and who may need a reminder.

No Wooden Nickels

Why “Wooden Nickels” have seen their day:
The concept of using wooden nickels as an award system has been around for a long time. While they are simple to employ, there are some disadvantages to using them.
  1. They are archaic. Today’s kids are extremely web savvy. They use the internet to do everything from homework to socializing. With recent promotions, advertisers have begun targeting this segment, distributing awards online – in the form of downloadable songs or allowing for online redemption of points that have been earned. Are you keeping up with trends?
  2. They can be demotivating. While there are exceptions to the rule, kids lose things. If the thing that they have lost is a wooden dollar, then it is that much longer before redeem for the award you are offering. If you are using the nickel or dollar to bring about positive behavior, the message is lost on the child.
  3. They are hard to track. How are you tracking your wooden nickels? You know how many were produced and how many you have left, but do you know what your true liability is? Can you tell how they were distributed and to whom? Are the majority of them going towards bribes (treats brought in for your staff) or towards positive behaviors?
tel.: 972.867.7437  |  plano, texas 75023